1968 Chevy Corvair In 1968 the line was trimmed even further by discontinuing the four door hardtop models, leaving just three models; 500 Sport Coupe, and Monza Sport Coupe and Convertible. Sales were down to 15,400. All Weather air conditioning was dropped as an option, due to concerns about thermal loading added by the now-standard air injection reactor ("smog pump") which probably hurt sales as factory air became more popular generally in automobiles.
Corvair production finally ceased in 1969 with sales of only 6,000 cars, less than one to each Chevrolet dealership, a victim of Nader's book, Ford's Mustang, and Chevrolet's own Camaro and Nova. Although negative publicity hurt the Corvair, ongoing litigation is believed to have extended the production life of the vehicle, as ending production would have been construed as an admission by General Motors that the product was flawed.
According to researchers such as noted GM historian Dave Newell, GM had already planned on ceasing Corvair production after the 1966 model year to make way for the Camaro. But the timing of Nader's book turned out to be an inconvenience. Not wanting to appear as though they were buckling to Nader's pressure, GM kept the Corvair in production for another three years. The only developmental changes made were to keep in line with government safety and emissions requirements. Another indication of the Corvair's imminent demise was when the 1969 models were introduced: GM equipped its 1969 models one year ahead of Government requirements, with a steering column-mounted, anti-theft ignition switch, and a new, square-shaped ignition key. Nineteen sixty-nine Corvairs got the new key but were the only GM cars to retain the ignition switch on the dashboard, no doubt due to the lack of interest by GM engineering to adapt the Corvair steering column accordingly. How those last 1969 Corvairs were assembled (and the press event held by Chevrolet when car number 6000 rolled off the assembly line) is an interesting part of the Corvair story.
|
