Cadillac Eldorado The Eldorado model was part of the Cadillac line from 1953 to 2002. The Cadillac Eldorado was the longest running American personal luxury car as it was the only one sold after the 1998 model year. Its main competitors included the Mark Series and the lower-priced Buick Riviera. The name Eldorado was derived from the Spanish words "el dorado", the "gilded one" or the "golden one"; the name was given originally to the legendary chief or "cacique" of a South American Indian tribe. Legend has it that his followers would sprinkle his body with gold dust on ceremonial occasions and he would wash it off again by diving into a lake. The name more frequently refers to a legendary city of fabulous riches, somewhere in South America, that inspired many European expeditions, including one to the Orinoco by England's Sir Walter Raleigh.
History
The name was proposed for a special show car built in 1952 to mark Cadillac's Golden Anniversary; it was the result of an in-house competition won by Mary-Ann Zukosky (married name = Marini), a secretary in the company's merchandising department. Another source, Palm Springs Life magazine, attributes the name to a resort destination in California's Coachella Valley that was a favorite of General Motors executives, the Eldorado Country Club. In any case, the name was adopted by the company for a new, limited-edition convertible that was added to the line in 1953.
Although cars bearing the name varied considerably in bodystyle and mechanical layout during this long period, the Eldorado models were always near the top of the Cadillac line. Nevertheless, and except for the Eldorado Brougham models of 1957-1960, the most expensive models were always the opulent, long wheel-based Series 75 sedans and limousines.
The 1950s
The 1953 Eldorado was a special-bodied, low-production convertible (532 units in total). It was the production version of the 1952 El Dorado "Golden Anniversary" concept car. Available in four unique colors (Aztec Red, Alpine White, Azure Blue and Artisan Ochre - the latter is a yellow hue, although it was shown erroneously as black in the color folder issued on this rare model). Convertible tops were available in either black or white Orlon. There was no special badging on the car, other than the "Eldorado" nameplate, in "gold", in the center of the dash. A hard tonneau cover, flush with the rear deck, hid the top in the open car version. Although it was based on the regular Series 62 convertible and shared its engine, it was nearly twice as expensive at US$7,750. This car was 21 ft long and 6 ft wide.
This first Eldorado had a wraparound windshield and a cut-down beltline, the latter signifying a dip in the sheetmetal at the bottom of the side windows. These two touches were especially beloved by General Motors Styling Chief Harley Earl and subsequently were widely copied by other marques. In fact, throughout the 50s, Eldorado was GM's styling leader, and since GM led the industry, where the Eldorado went, everyone else would tend to follow.
In 1954, Eldorado lost its unique sheet metal, sharing its basic body shell with standard Cadillacs. Distinguished now mainly by trim pieces, this allowed GM to lower the price and they were rewarded with a substantial jump in sales.
1955
For 1955, the Eldorado's body gained its own rear end styling with high, slender, pointed tailfins. These contrasted with the rather thick, bulbous fins which were common at the time and were an example of Eldorado once again pointing the way forward.
For 1956, a two-door hardtop coupe version appeared, called the Eldorado Seville.
1957
1957 saw the Eldorado (both the Biarritz convertible and the Seville hardtop) once again present an innovative rear-end design, a low, downswept fenderline capped by a pointed, in-board fin. The rear fenders were commonly referred to as "chipmunk cheeks". This concept was used for two years, but did not spawn any imitators.
1957 was chiefly notable, though, for the introduction of one of GM's most memorable designs, the Eldorado Brougham. This four-door hardtop with rear-opening rear doors was an ultra-luxury car that cost an astonishing $13,000+, more than the Rolls-Royce Silver Cloud of the same year. It featured a stainless steel roof, air suspension, the first dual headlights, the first memory power seats, and every possible kind of appearance and convenience feature that GM's most inventive minds could devise. This design ran for two years and of course sold in very small quantities (704 units in total) owing to the price. It has been estimated that GM lost $10,000 on every one, but these virtually hand-assembled cars are today among the rarest and most collectible of all postwar American models.
The Brougham was the car that sank Packard, a long time rival of Cadillac, and one of the few other Depression surviors. Before 1929 America had scores of hand made luxury cars. After WWII, only Cadillac (GM), Lincoln (Ford), Chrysler and Packard remained. Packard declined postwar and finally conglomerated with Auburn, Studebaker, and Cord. None survived into 1960.
1959
A different Eldorado Brougham was sold for 1959 and 1960. These cars were not quite so extravagantly styled but were very unusual pieces in themselves. Priced at $13,075, they cost $1 more, each, than their older siblings. The design was 100% Cadillac but the company contracted out the assembly to Pinin Farina of Italy, with whom the division has had a long-running relationship, and these Eldorados were essentially hand-built in Italy. Their discreet, narrow taillights, nicely integrated into modest tailfins, contrasted sharply with the "rocketship" taillights and massive fins of the standard 1959 Cadillacs and were an indication of where Caddy styling would go in the next few years. However, build quality was not nearly to the standard of the Detroit hand-built 1957–1958s, and the 1959–1960 Broughams are less desirable, it seems, than the 1st generation Broughams, although their value and collectibility remain high.
The last Eldorado Seville was built in 1960. After that, the Eldorado convertible became essentially a trim version of the standard Cadillac convertible. With the end of the importation of the Italian-built Eldorados in 1960, the name entered something of a fallow period.
The 1960s
An Eldorado convertible would remain in the Cadillac line through 1966, but its differences from the rest of the line were generally modest. In 1964, probably the most distinctive year during this period, the main visual cue indicating an Eldorado was simply the lack of fender skirts.
1967
The Eldorado was radically redesigned for 1967. Intended for the burgeoning personal luxury car market, it was a "personal" Cadillac sharing the E-body with the Buick Riviera and Oldsmobile Toronado that had been introduced the previous year. Cadillac adopted the Toronado's unique Unified Powerplant Package and front-wheel drive. Like the Toronado, the Eldorado used a standard Cadillac 429 V8 with a modified Turbo-Hydramatic (THM425, based on the Turbo-Hydramatic 400) with the torque converter mounted next to the planetary gearbox, driving it through a metal chain.
Despite sharing a body shell with the Toronado and Riviera, the Eldorado's crisp styling, initiated by GM styling chief Bill Mitchell, was distinctive and unique, with hidden headlights and a long-hood, short-deck look. Performance was sprightly, with 0-60 mph (0-96 km/h) in less than nine seconds, although the standard drum brakes were inadequate (disc brakes were optional in 1967 and standard starting in 1968). Sales were excellent despite high list prices.
For 1968 the Eldorado gained slight exterior changes to comply with new federal safety and emissions legislation, and as with the rest of the Cadillac lineup, a new 472 in³ (7.7 L) V8 engine rated at 375 hp (SAE gross). In 1969 it lost its hidden headlamps and picked up as options a halo vinyl roof and later in the model year a power sunroof option. For the 1970 model year, this body style Eldorado introduced the new 500 in³ 8.2 liter V8 engine (rated SAE gross 400 hp/550 ft·lb in 1970) that would be an Eldorado exclusive until it became standard on all full size Caddies for model year 1975.
The 1970s
1971
When GM's full-size cars were redesigned for 1971, the Eldorado regained both a convertible model and its fender skirts. The hardtop introduced a new styling innovation—the opera window, a fixed rear side window surrounded by the vinyl roof. This was yet another Eldorado touch that would prove popular, appearing in virtually every American car line by the end of the decade. This body ran for eight years, with a substantial facelift in 1975.
The Cadillac Eldorado was chosen as the pace car for the Indianapolis 500 Mile Race in 1973. All in all Cadillac produced 566 of these special pace car convertibles where 33 were used at the track during the race week and the remaining 513 cars were distributed to the U.S. Cadillac dealers (one for each dealership) - these cars were sold to the general public.
In 1976, when all other domestic convertibles had vanished, GM heavily promoted the final year of the topless Eldo as "the last American convertible," and many were bought as investments. Later on, when GM again introduced convertibles, there was an unsuccessful class action lawsuit brought by investor-owners who felt they had been deceived. The Eldorado/Toronado platform became GM's largest car in 1977 and 1978, when the other, rear wheel drive full-size cars were downsized.
This generation of Eldorados produced between 1971 and 1978 were sometimes customized (as stereotyped "pimpmobiles") (bro cars) and seen in blaxploitation films like Superfly, The Mack, and Willie Dynamite (the pimped-out Eldorado seen in Willie Dynamite is similar to the one seen in Magnum Force). Customizers such as Les Dunham Coachworks have modified brand-new Eldorados with headlight covers (commonly known as Superfly headlights), grille caps, a 1941 goddess hood ornament, lake pipes, and thick-padded vinyl tops, usually with circular porthole windows.
This generation Eldorado also featured the largest V8 ever used in a production car, a 8.2 L (500 in³) behemoth. This engine had been introduced on the 1970 Eldorado, and was unique to this model for several years while the standard Cadillac line continued with the 472 in³ (7.7 L) engine introduced in model year 1968
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